Since 2012

About La Vie en Rose: from Cluj to Dubai

La Vie en Rose opened its first flower shop in 2012 in Cluj-Napoca, Romania. Over the next ten years the brand grew across Romania, partly through franchising. In 2024 it opened its first concept store outside Romania, in Dubai, at Vida Creek Beach in Dubai Creek Harbour.

La Vie en Rose exudes art with floral essence, innovation, and elegance in every arrangement and bouquet.

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Team La Vie en Rose

The team in Romania

In Romania, a team of 18 florists designs the brand's bouquets and arrangements, along with flowers for weddings, private events and parties.

With them, imagination knows no bounds.

Founder

Cătălina, founder of La Vie en Rose

Cătălina started La Vie en Rose in 2012 as a small flower boutique. She trained as a landscape engineer and has worked with flowers ever since, designing arrangements for more than 1,000 events. Weddings are her speciality: she works on the details with each bride.

Cătălina also teaches floral design courses.

Testimonials from our locations

Google reviews of our shop.

  • ★★★★★

    I recommend them. The girls are very lovely and eager to help.

    A. A.

  • ★★★★★

    Really lovely service! Oana helped me with everything I needed!

    A. A.

  • ★★★★★

    The floral artist made an extraordinary bouquet, and did it very quickly too.

    E. M.

  • ★★★★★

    A really lovely florist. Tabita is the sweetest! She makes amazing bouquets ❤️

    R.

  • ★★★★★

    The most gorgeous bouquets are definitely found here. They have never let me down!

    S. R.

  • ★★★★★

    A very pleasant experience. Thank you to Oana and Maria for helping me choose a bouquet.

    B. R.

  • ★★★★★

    The most beautiful arrangements. Friendly and professional. I recommend them with complete confidence!

    A. P.

  • ★★★★★

    A wonderful florist with fresh flowers and a lovely atmosphere. The staff are very friendly and help with anything you need. I recommend them!

    L.